Client:
Case Atlas
After winning a landing page contest client asked me for help on his medical project. The idea was to create a medical social platform, with the option to share videos between patients and doctors. The idea was based on functionality of YouTube. My clients who had the strong medical background and pharmaceutical connections were able to supply focus groups and medical knowledge.
I was responsible for the UX and Visual side of the project. Developers were to be supplied by clients.
Work on this project took me at least 6 months. I had few chances to speak with potential users, both patients and doctors. My first inspiration were websites such as YouTube, Vimeo, Flickr, Behance etc... My input on functionalities was almost as big as on aesthetics.
Colorful logo representing atlas (similar to what Google has done recently), became my inspiration to create platform navigation.
Set of custom made icons for whole project.
After creating first mock-ups, rough designs there was a lot of AB testing performed with participants supplied by my clients. Reported list of elements usually have been recreated and sent for tests again.
Solutions to identified problems were successful and measurements shown that customers were pleased with user journey and overall feel of the platform.
Have a look at other projects.
